A multi-disciplinary freelance design company
based out of San Francisco, California.

LEGENDmag Logo

Posted: March 2004 | Filed under: Logos | Client:

Role: Design, Research, Branding
Project: LEGENDmag needed an identity which stood out among the other free, pocket-sized magazines. The name refers to a maps legend as they set out to be the key navigation to local culture.

LEGENDmag Logo


Ambient Brunch Logo

Posted: April 2003 | Filed under: Logos | Client:

Role: Design, Ideation
Project: Create a tour logo/mascot incorporating music and eating (and affectionately named Leroy) for NEWdOG Records “Ambient Brunch” tour.

Ambient Brunch Logo


Chalkie Logo

Posted: November 2002 | Filed under: Logos | Client:

Role: Design, Research, Production
Project: “Chalkie” is bathroom slang—and also the name of a Southern California band that wanted a logotype which reflected their particular brand of humor. The fly was the icing on the cake for this logotype.

Chalkie Logo


California English School Logo

Posted: August 2002 | Filed under: Logos | Client:

Role: Creative Direction, Design, Project Management
Project: For our second international branding project, we had a little fun creating not only a stylish brand, but also inventing a “mascot” logo for the Kojima, Japan-based English language school.

California English School Logo


San Francisco Zoo Logo

Posted: December 1999 | Filed under: Logos | Client:

Role: Design, Research, Illustration
Project: Part of a speculative redesign for the San Francisco Zoo, seeking to rejuvenate the ailing institution and renew interest.

San Francisco Zoo logo